The "Friday for Smiles" campaign was held at Iran Mall on Friday, June 27, 2025, with an overwhelming response from the public.

In the program, which was established with the aim of raising the spirits of joy and peace among the people, nine entertainment and recreation centers, offered their services free of charge. These entertainment centers were:  Ice Rink, Helium Park, Lotus Game Center, Billiard Club, Bowling Club, Camp 24 Sports Club, Enigma Escape Room, and Illusiona Complex.