Iranmall welcomes more than 150,000 tourists and visitors daily during Nowruz holidays.

In addition to unique tourist attractions such as Musical Fountain (Abnava), Mahan and Didar Gardens, Cinema campus, Almas and Eshraq Halls, Jundishapoor Library, traditional market, ice rink, Car show, old Tehran passage and hundreds sightseeing and commercial places, many special programs such as night celebration of New Year, sports competitions, traditional and pop music performances, sales discounts of up to 50% in stores and restaurants, and dozens of fun and happy programs have been implemented, which have been warmly welcomed by visitors.